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and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness;
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and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness;
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Strategy for Relevance and Resilience provides a brand new, innovative concept, that of the Phoenix Leader, with proven strategies and approaches;
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soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan. It's a BRAND New;
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Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This;
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A brand new textbook that explores leadership from the perspective of collective leadership. It provides a brief historical background to;
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digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry;
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. In addition to the time-proven methods and approaches that has made The New Extraordinary Leader one of the most popular leadership books around, this;
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Ride your personal brand to the highest level in your field! A combination of inspiration and utility. . . . A must-read for leaders;
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, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you;
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Responsibility as a leader is the ability to respond quickly to a complex and changing business environment. It means using values to make;
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Responsibility as a leader is the ability to respond quickly to a complex and changing business environment. It means using values to make;
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of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson;
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Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at;
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of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current;
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This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which;
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