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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors;

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Towards Digital Enlightenment

, and Participatory Market Society, published at a time when our societies were on a path to technological totalitarianism, as exemplified by;

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Tuning into Mom

definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new;

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Food and Experiential Marketing

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food;

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Responsible Citizens and Sustainable Consumer Behaviour

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability;

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Responsible Citizens and Sustainable Consumer Behavior

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability;

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Consumer Behavior, Global Edition

of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a;

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Consumer Voice

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and;

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Consumer Behavior over the Life Course

This book examines consumer behavior using the life course paradigm, a multidisciplinary framework for studying people's lives;

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Social Influence and Consumer Behavior

theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists;

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Social Influence and Consumer Behavior

theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists;

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Malaysian Consumer Decision Making Styles and Purchase Intention

"Consumer is always king." This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision;

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People and Products

be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers;

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