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Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors;

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Fashion Branding and Consumer Behaviors

of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their;

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Fashion Branding and Consumer Behaviors

of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their;

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Consumer Voice

of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.;

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Consumer Social Values

, students, and practitioners of consumer psychology and marketing communications.;

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Consumer Social Values

, students, and practitioners of consumer psychology and marketing communications.;

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Consumer Behavior over the Life Course

behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When;

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Consumer Behavior

activities. Consumer behavior integrates elements from social anthropology, psychology, ethnography, sociology, marketing and economics, to;

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Responsible Citizens and Sustainable Consumer Behaviour

of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption;

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Responsible Citizens and Sustainable Consumer Behavior

of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Applying Social Cognition to Consumer-Focused Strategy

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society;

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