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Successful International New Product Launches in the Consumer Goods Industry, 4

Successful international new product launches offer companies a great opportunity for sustained growth and long-term survival, but these;

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Consumer-based New Product Development for the Food Industry

other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It;

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Performance Management in Retail and the Consumer Goods Industry

innovative approaches to successful and effective management control at retail and consumer packaged goods companies.;

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Food Industry Innovation School

Innovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a;

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Performance Management in Retail and the Consumer Goods Industry: Best Practices and Case Studies

innovative approaches to successful and effective management control at retail and consumer packaged goods companies.;

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Technology of Plastics Packaging for the Consumer Market

Plastics packaging plays an increasing role in marketing, conveying, and protecting products in the fast moving consumer goods market. It;

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Remanufactured Goods

. The sectors that account for the majority of remanufacturing activity in the U.S. include aerospace, consumer products, electrical apparatus;

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The 'Who' of Successful Commercialization of Innovations

book analyzes whether direct and indirect interaction with such groups can overcome the impediments in the consumer goods industry and;

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Food Product Development

Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products;

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Consumer-Led Food Product Development

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led;

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Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

, beverages and other fast-moving consumer goods (FMCG) provides a concise review of these developments and international market trends. Beginning;

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Assembled in Japan

goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth;

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Consumer Psychology for Marketing

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly;

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Consumer and Sensory Evaluation Techniques

-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. Consumer and;

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An Integrated Approach to New Food Product Development

experiences of seasoned, real market practitioners, which when combined, provide the tools for successful new product innovation. The concise, hands;

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Innovations of Kansei Engineering

product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products. Written by Mitsuo;

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Reengineering

development teams and engineering design groups will see how to consistently execute successful new product launches. In a compelling, clear fashion;

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Food Product Development

Improve your product development success ratio! This IFT Basic Symposium is the collective work of a team of seasoned food industry;

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Rolling Out New Products Across International Markets

technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case;

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Space Tourism Issues

The successful launches of SpaceShipOne raised the possibility of an emerging U.S. commercial space tourism industry that would make human;

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Creating Breakthrough Innovations at Consumer Packaged Goods Companies

How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation;

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The role of innovations in the market for consumer packaging

products in Europe. This book is aimed especially at companies in the fast moving consumer goods industry.;

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Restoring Consumer Sovereignty

confer upon their goods-often shape consumers' prior beliefs and attitudes and affect the weight given to new information by consumers who make;

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Case Studies in the Traditional Food Sector

been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Launching New Products

So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars;

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Market Research In Action

. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving;

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Einde inhoud

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