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Strategic Positioning in the Consulting Industry

applies strategic group theory to the German management consulting industry, and provides an empirical test of the performance effects;

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Strategic Positioning in the Oil Industry

This study argues that strategic positioning plays an important role because an increase in the overall world oil supply and an;

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Strategic Positioning in the Oil Industry

industry. Such challenges force oil producers to search for new technologies in order to remain competitive in the world market. Strategic;

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Strategic Consulting: Tools and Methods for Successful Strategy Missions

: assessing the environment defining a strategic positioning choosing a growth strategy expanding internationally combining strategy, and innovation;

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Strategic Positioning in Voluntary and Charitable Organizations

first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing;

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Strategic Positioning in Voluntary and Charitable Organizations

first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing;

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Strategic Brand Management

traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to;

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Nonprofit Strategic Positioning

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning;

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Culture and Positioning as Determinants of Strategy

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive;

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Current Trends in Management Consulting

addressing: the consulting industry; trends and techniques in management consulting; and reflections on management consulting.;

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Current Trends in Management Consulting

addressing: the consulting industry; trends and techniques in management consulting; and reflections on management consulting.;

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Knowledge and Value Development in Management Consulting

sections on: the management consulting industry; trends and techniques in management consulting; and reflections on management consulting.;

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The New Strategic Selling

professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a;

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Knowledge and Value Development in Management Consulting

sections on: the management consulting industry; trends and techniques in management consulting; and reflections on management consulting.;

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Nestle. Strategic marketing management

, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management;

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The Practice of Professional Consulting

Despite the size of the consulting industry and its attractiveness to business school graduates, there is a dearth of agreement about what;

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Digital Transformation of the Consulting Industry

comprehensive overview of the methods and techniques needed for digital transformation in the consulting industry, the book serves as both a guide and a;

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Digital Transformation of the Consulting Industry

comprehensive overview of the methods and techniques needed for digital transformation in the consulting industry, the book serves as both a guide and a;

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Global Outsourcing Strategies

Globalisation and outsourcing-based strategies have reshaped the global economy. This timely book provides a strategic analysis of both the;

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Marketing Strategy and Competitive Positioning

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for;

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Mobile Positioning and Tracking

in heterogeneous and cooperative scenarios * Provides a bridge between research and industry with potential implementations of the solutions presented;

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Management Consulting Today

Leading management consultants and academics discuss the development of the consulting industry and of the firms that have decisively;

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Strategic Marketing

, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications;

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Strategic Marketing

, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications;

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Management Consulting in India: Practice and Experiences for Business Excellence

Management Consulting industry is growing rapidly in India. There is a strong need among consulting professionals for sharing cross;

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Business Consulting in a Multicultural America

customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best;

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