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Responsible Business Marketing

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ISE Marketing

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented ;...

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Implicative Marketing

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of;...

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Implicative Marketing

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of;...

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Global Challenges in Responsible Business

Corporate responsibility has gone global. It has secured the attention of business leaders, governme;...

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Global Challenges in Responsible Business

Corporate responsibility has gone global. It has secured the attention of business leaders, governme;...

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Marketing That Matters

A practical guide for ethical entrepreneurs makes recommendations on how to advance responsible busi;...

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Green Marketing in Emerging Markets

Green marketing has risen in prominence over recent years as corporations face calls to lower their ;...

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Green Marketing and Management in Emerging Markets

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topi;...

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Responsible Management in Emerging Markets

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of li;...

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managi;...

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Marketing Toolkit

Good marketing really can transform a business but here's how to get to the nuts and bolts of what i;...

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Introduction to Business, International Edition

Ideal for users studying business and key practices, INTRODUCTION TO BUSINESS, 11E, International Ed;...

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Responsible Sales, Service and Marketing of Alcohol

The safe service of alcohol is of vital importance to those in the food and beverage industry - fail;...

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Trends in Asia Pacific Business and Management Research

This book is based on the review of literature on different themes related to business and managemen;...

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The Blackwell Guide to Business Ethics

The Blackwell Guide to Business Ethics, written by an international assembly of experts, acquaints t;...

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Marketing Pathfinder

Dozens of lively international case studies that help readers put core marketing principles in a rea;...

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Nuts, Bolts and Magnetrons

Industrial or business--to--business marketing places very specific demands on those responsible for;...

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Foundations of Business

Gain the understanding of business to become a better employee, more informed consumer and even a su;...

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Business to Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Writ;...

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Business-to-Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. ;...

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Business Marketing Management

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment ;...

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Business Marketing Management

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETIN;...

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Building Value through Marketing

Building Value through Marketing provides a hands-on guide to understanding and building compelling ;...

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Building Value through Marketing

Building Value through Marketing provides a hands-on guide to understanding and building compelling ;...

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Business Marketing Management

Providing treatment of business-to-business marketing, this market leader captures and integrates de;...

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Management and Marketing of Wine Tourism Business

This book links research in wine marketing/management and wine tourism, offering international and m;...

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