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Consumer Democracy

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive;

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Consumer Democracy

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive;

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21st Century Marketing: What it is, Why it Matters and How to Do it

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Marketing That Matters

A practical guide for ethical entrepreneurs makes recommendations on how to advance responsible busi;...

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Demystifying Marketing

remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate;

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Ethics in Marketing

, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety;

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Ethics in Marketing

, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety;

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ISE Marketing

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented ;...

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Multi-Channel Marketing Branding & Retai

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself;

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The Residual Life

Network Marketing businesses? The Residual Life lets you do just that! You'll learn things like raising your influence, using social media;

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Ethics in Marketing

. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that;

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30 Day MBA In Marketing 2nd Ed

resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each;

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Smart Marketing

necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the;

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Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a;

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Does It Work?

clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas;

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The Language of Branding

initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on;

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The Language of Branding

initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on;

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Inbound Marketing, Revised and Updated

consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs;

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Marketing the Public Sector

1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques;

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Marketing the Public Sector

1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques;

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Islam, Marketing and Consumption

assumptions and polarising discussions which underpin the portrayal of Islam as the 'other' of Modernity, while acknowledging that Muslims themselves;

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Islam, Marketing and Consumption

assumptions and polarising discussions which underpin the portrayal of Islam as the 'other' of Modernity, while acknowledging that Muslims themselves;

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Hotel Matters. Schülerbuch

Das Lehrwerk orientiert sich an den Bedürfnissen deutschsprachiger Auszubildender. Aufbauend auf Eng;...

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Hotel Matters. Englisch für Hotel- und Restaurantfachleute.CD

Das Lehrwerk orientiert sich an den Bedürfnissen deutschsprachiger Auszubildender. Aufbauend auf Eng;...

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Conscious Marketing

, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and;

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Food Literacy

eating. The workshop was divided into three sessions, each with specific goals that were developed by the planning committee: Session 1;

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Setting Up & Running A Complementary Health Practice

Using this step-by-step guide on exactly what to do and think about, Bishop shows readers that setting up a complementary health practice;

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