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Realizing Brand India
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Multinationals in India: Managing the Interface of Cultures
brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.;
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Impact of Brand Placements in Bollywood Movies
and the perception of viewers regarding brand placements. The paper thendiscusses the brand placements in terms of the youth in India which;
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The Untold Story Of India Partition
of the era, while bringing out little-known facts about the pressure that the US exerted on Britain to grant India her independence.;
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Social Media as a Strategic Tool to raise Customer Brand Awareness
customer brand awareness, with special regard to emerging markets, using the example of India. The general role of social networks in a marketing;
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Neighborhood Branding, Identity and Tourism
Orlando is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have;
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Neighborhood Branding, Identity and Tourism
Orlando is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have;
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Rural Development & Poverty Eradication in India
The development of rural India is imperative for inclusive and equitable growth, as well as to unlock the huge potential of a population;
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Branding Technical Services - A Case Study on Sweco's Brand
The economical structure has faced a great change during the last decades; the service industry has ;...
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The Rational Homo Psychologicus
we are not, lays the foundation for our decisions on profits and stakeholder relationships. The author, a veteran brand strategy;
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Asia Branding
including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice;
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Inclusive Growth in India
The volume emphasizes the need for economic reforms with equitable development. It focuses on key in;...
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Foreign Policy and Security of India
high tables of international politics by the big powers. The situation began to change with the end of the Cold War, when India registered;
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Human Development in Bihar, India
This book introduces the issues of the contemporary state of Bihar, India, in terms of its performance on the Millennium Development Goals;
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India's Act East Policy
India&;s 'Act East Policy' has been a significant reorientation in foreign policy towards realizing India&;s big power ambitions. During;
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Brookings Papers on Education Policy
Education Research? Brian Jacob (Harvard University) and Jens Ludwig (Georgetown University ) Realizing the Promise of Brand-Name Schools Steven;
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Foreign Direct Investment (FDI) & Global Financial Crisis
(FDI) in multi-brand retail up to 51%, paving the way for international multi-brand retailers to set up business in India. Apart from this;
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Right to Education in India
Right to Education (RTE) in India. It looks at various aspects of the Sarva Shiksha Abhiyan (SSA), the primary vehicle to implement RTE and a;
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Right to Education in India
Right to Education (RTE) in India. It looks at various aspects of the Sarva Shiksha Abhiyan (SSA), the primary vehicle to implement RTE and a;
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Dot.compradors
'India Shining' has become the brand name for a new India presented in Bollywood films, adverts and books. A key part of this image is the;
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Dot.Compradors
'India Shining' has become the brand name for a new India presented in Bollywood films, adverts and books. A key part of this image is the;
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El Don de Dolor
are suffering terrible consequences. After his work with lepers in India, Dr. Paul Brand began to explore the mystery of pain and he reveals;
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Manufacturing Indianness
ultimate fetish of Brand India.;
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Realizing Hope
us to imagine how.' - Sudhanva Deshpande, India 'Realizing Hope goes beyond the primarily economic framework of participatory economics to;
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Indian Women in Leadership
national and organizational levels. While India has made enormous economic strides in the past few decades, gender inequality and underutilization;
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The Politics of Time and Youth in Brand India
. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India;
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