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Our Brand Is Crisis. DVDNL

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Our Brand Is Crisis

Een weinig succesvolle Boliviaanse presidentskandidaat huurt een Amerikaans campagneteam in, onder l;...

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Communicate in a Crisis

response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a;

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Communicate in a Crisis

response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a;

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Sharing Behavior of Brand Crisis Information on Social Media

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs;

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Brand Psychology

a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the;

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The Limits to Capitalist Nature

Offers an understanding of the multiple crises of capitalism, focusing on the ecological crisis and its interaction with other crisis;

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Managing Organizational Crisis and Brand Trauma

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma;

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The Executive Secretary Guide to Building a Powerful Personal Brand

We all have a personal brand whether we realize it or not. It determines not only our long-term earning potential but also at times our;

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Crisis Ready

throw at it. In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world;

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Organizations in the Face of Crisis

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders;

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Brand Aid

powerful tools in our economy and how a powerful brand can enable managers to transform their business, and themselves. Brand-aid will also help;

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Color Me Successful, How Color Sells Your Brand

Color affects our small business and our clients in a big way. Your customers gain emotion from the colors you pick for your brand;

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Crisis Communication Strategies

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap;

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Crisis Communication Strategies

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap;

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Your Strategic Personal Brand

In a world filled with stress, lack of privacy, and a pressure to "brand," many people jump into self-promotion without a plan or a vision;

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Rockets and Rebels

our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give;

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New Technologies and Branding

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a;

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The Crisis of Food Brands

supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much;

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The Crisis of Food Brands

supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much;

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Whose Crisis Whose Future?

change, every aspect of this crisis can be traced to a transnational neoliberal elite that has steadily eroded our rights and stripped us;

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Masters of Disaster

PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to;

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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Buy Now

-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into;

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Brandjack

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable;

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