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Marketing voor retailers

Marketing voor retailers geeft de lezer snel en overzichtelijk inzicht in de verschillende onderwerp;...

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Store Wars

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois;...

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Integrated Retail Marketing Communication

The book offers a comprehensive review and analysis of various facets of retail communications, stra;...

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Loyalty Cards in the Apparel Industry in Germany and Spain

Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; ;...

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Furniture Marketing

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, mark;...

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketi;...

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Shopper Marketing and the Role of In-Store Marketing

This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-St;...

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Improving Marketing Strategies for Private Label Products

With changing economic and social environmental conditions and diversified consumer attitudes, natio;...

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Market Power in the Philippine Retail Food Industry

The global food industry is rapidly restructuring. The rise of supermarkets in recent decades is unp;...

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Green Marketing as a Positive Driver Toward Business Sustainability

As corporations increasingly recognize the benefits of green marketing, the number of projects with ;...

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Retail in Detail

Since it was first published, Retail in Detail has helped tens of thousands of retail business owner;...

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The Internationalisation of Retailing in Asia

European retailers have successfully internationalised their activities in Europe but have been less;...

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The Internationalisation of Retailing in Asia

European retailers have successfully internationalised their activities in Europe but have been less;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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Levensmiddelen marketing

Levensmiddelen marketing 1e druk is een boek van Emiel Peters uitgegeven bij Noordhoff Uitgevers B.V;...

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I.T. in Retailing

Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, ;...

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Penetration. the New Battle for Mind Space and Shelf Space

This book is intended to offer another view of marketing, based on facts. It got its inspiration fro;...

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International Marketing Strategy

Consumers in most parts of the world now have global access to products beyond those offered in thei;...

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International Marketing Strategy

Consumers in most parts of the world now have global access to products beyond those offered in thei;...

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic f;...

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No B.S. Grassroots Marketing

Be a Small Business with BIG IMPACT Called the professor of harsh reality, Dan S. Kennedy, joined by;...

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Winning At Retail

Praise for Winning At Retail Winning at Retail offers the most effective strategies available for ;...

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Fair Trade in CSR Strategy of Global Retailers

Corporate social responsibility (CSR) and fair trade have become topics of significant interest;...

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E-commerce. wat nu? - e-cosystemen zijn de toekomst voor retail en e-commerce

Zowel (e)retailers als merken krijgen regelmatig de raad om zich aan te passen aan de "digitaliserin;...

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ShoppingTomorrow 2019

WINDOW TO THE WORLD: VERLEG JE GRENZEN De 'nieuwe' technologieën, waaronder kunstmatige intelligenti;...

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