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Marketing to the Entitled Consumer

the authors experience with hundreds of different brands, Marketing to the Entitled Consumer shows you exactly how to apply consumer-first;

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Consumer Law

, and notes with discussion questions and references to the latest consumer protection scholarship. A new statutory supplement, entitled;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behavior

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Mobile Marketing Channel

marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that;

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an;

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Explaining Consumer Choice

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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Consumer Behavior

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis;

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Consumer Behavior Analysis

studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world;

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Consumer Behaviour

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Relationship Marketing

supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer;

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Consumer Behaviour 2nd

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires;

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Consumer Behavior

. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;

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Consumer Behavior

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy;

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Consumer Behaviour in Asia

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both;

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Consumer Insight

provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are;

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