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Marketing Shares, Sharing Markets
of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for;
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Marketing Shares Sharing Markets
of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for;
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International Marketing in Fast Changing Environment
-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and;
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The Impact of the Sharing Economy on Business and Society
The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the;
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International Marketing
The global financial crisis has accelerated the shift of economic power from the West to the East. T;...
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International Business Marketing in Emerging Country Markets
This book explores how multinational corporations solve business marketing problems encountered in l;...
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International Business Marketing in Emerging Country Markets
This book explores how multinational corporations solve business marketing problems encountered in l;...
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Marketing Knowledge Management
in detail, exploring marketing knowledge emersion, marketing knowledge generation and marketing knowledge sharing and use. The tools required to;
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The Impact of the Sharing Economy on Business and Society: Digital Transformation and the Rise of Platform Businesses
The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the;
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Marketing in the Emerging Markets of Islamic Countries
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Is;...
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Your Marketing Sucks
The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy;
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Use Viral Marketing and Viral Sharing with a Small Budget
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The Foundations of Marketing Practice
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publis;...
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The Foundations of Marketing Practice
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publis;...
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Handbook of Niche Marketing
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...
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Handbook of Niche Marketing
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...
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Markets and Marketing
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The Global Market
supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social;
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Sports Marketing
Instructs the reader on how to identify and research sports markets, analyze and interpret data, and;...
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Winning in Service Markets
Winning in Service Markets: Success through People, Technology, and Strategy is the first practition;...
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Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging market;...
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Brand Building Marketing Key Emerging Ma
This book combines scientific research and professional insights on brand and marketing strategy dev;...
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International Marketing
International Marketing is an adaptation of a best-selling German text, which considers ;...
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Fishing In the 21st Century
Mallory shares practical ways of sharing Jesus' love, regardless of one's job or circumstances, by examining the call of Andrew and Peter;
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Halal Business Management
services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business;
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Halal Business Management
services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business;
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