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Marketing Programme and Process Standardisation

This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the;

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Essentials Of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;

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Winning Telco Customers Using Marketing Databases

market share. This handbook demonstrates how to develop a competitive marketing process and utilize strategies in database marketing to capture;

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Analysis of Cultural Differences and Their Effects on Marketing Products in the United States of America and Germany

the disadvantages. For marketers in particular, this process seems to offer a lot of potential for the exploration of new markets and;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Security Standardisation Research

evaluation, standards development, analysis with formal methods, potential future areas of standardisation, and improving existing standards. * The;

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Security Standardisation Research

This book constitutes the refereed proceedings of the Third International Conference on Security Standardisation Research, SSR 2016, held;

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Nato Arms Co-Operation

arguments for weapons standardisation, the limitations of the analysis and the available evidence.;

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Standardisation in a multi-ethnic world: a paradox

Standardisation in a multi-ethnic world: a paradox;

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Prescription and Tradition in Language

linguistic standardisation and prescriptivism, and between ideas and practices. It focuses on different traditions of standardisation and;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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The Law, Economics and Politics of International Standardisation

In an era of increased reliance on private regulatory bodies and globalised economic activity, standardisation is the field where politics;

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Manufacturing Strategy

material and new case studies including the service elements of manufacturing that reflect the author's ongoing programme of consultancy and;

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Marketing Research Process

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners;

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Strategic Marketing Management

, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations;

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Focused Issue on The Marketing Process in Organizational Competence

in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations;

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Marketing Planning

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning;

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Principles Marketing P

This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing;

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Security Standardisation Research

This book constitutes the refereed proceedings of the Second International Conference on Security Standardisation Research, SSR 2015, held;

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Marketing

This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the;

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Marketing University Outreach Programs

University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university;

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Marketing University Outreach Programs

University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university;

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Marketing Planning

marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running;

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Coil Coating

research topics through to standardisation. A noteworthy section of the book looks at applicaion areas involving cans and buildings. It also covers;

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Marketing

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory;

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Standardisation in Cell and Tissue Engineering

engineering to help ensure the creation of safe, high quality products. Standardisation in cell and tissue engineering introduces concepts and current;

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