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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Ethical and Social Marketing in Asia

third part explores the unique link to Fairness Management in Asia, followed by a conclusion. Explores the nature of ethical and;

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Trends in Asia Pacific Business and Management Research

This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All;

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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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Marketing Across Cultures in Asia

Packed with useful information and real-world examples of how to do marketing across cultures in Asia.;

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Strategic Marketing Management in Asia

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the;

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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts;

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Global Cases in Logistics and Supply Chain Management

This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa;

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International Joint Venture Performance in South East Asia

the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics;

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The Changing Face of Korean Management

Part of the successful Routledge 'Working in Asia' series, The Changing Face of Korean Management focuses on a country that is predicted by;

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The Changing Face of Korean Management

Part of the successful Routledge 'Working in Asia' series, The Changing Face of Korean Management focuses on a country that is predicted by;

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International Retail Marketing

merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting;

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International Retail Marketing

merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting;

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International Sport Business Management

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas;

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Celebrity Culture and the Entertainment Industry in Asia

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Project Marketing

examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level;

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Global Operations

This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It;

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Tourism in Southeast Asia

development, marketing, and management in Southeast Asia and Indo-China.Here is the essential guide to the exploding tourism and hospitality;

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Tourism in Southeast Asia

development, marketing, and management in Southeast Asia and Indo-China.Here is the essential guide to the exploding tourism and hospitality;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Cross-Cultural Marketing

, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which;

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Marketing Management

applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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