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The book sets out key principles of marketing and applies them to the public sector. The content includes the marketing mix, how to develop;
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This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many;
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Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks;
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Praise for Marketing in the Public Sector Professionally, as an academic turned politician, this book-if published a few years earlier;
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is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits;
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In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various;
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This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team;
Vergelijkbare producten zoals The Routledge Companion to Nonprofit Marketing
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team;
Vergelijkbare producten zoals The Routledge Companion to Nonprofit Marketing
of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social;
Vergelijkbare producten zoals Marketing the Public Sector
of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social;
Vergelijkbare producten zoals Marketing the Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts;
Vergelijkbare producten zoals Marketing Management and Communications in the Public Sector
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;
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nonprofit marketing and analyzes key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering. the public sector and;
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, communication, and public relations experience in both the private sector and public education.;
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, communication, and public relations experience in both the private sector and public education.;
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Vergelijkbare producten zoals Public Sector Marketing Pro
Vergelijkbare producten zoals Public Sector Marketing Pro
This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning;
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Operations Management in Service Industries and the Public Sector Text and Cases Christopher Voss, School of Industrial and Business;
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the interaction between public and governmental entities and citizens within their sphere of influence. Today's public sector organizations;
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Public sector organizations are facing unprecedented problems due to the influence of population ageing, globalisation and the public;
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marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the;
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Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the;
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In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a;
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successful relational exchanges with their publics, across a small and large charity. The book examines the issues faced by public and nonprofit;
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and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism;
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. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public;
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