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Marketing Management In China

Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Social Media in China

Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche;

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The Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents;

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Baidu SEO - Challenges and Intricacies of Marketing in China

itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site;

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Greater China in the Global Market

Learn the secrets of doing business successfully in China!From tips on how to run joint ventures with Chinese companies to research on the;

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Online Marketing in China and Germany

users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China;

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China-Marketing

Nachrichten von Misserfolgen auslandischer Unternehmen in China sind in den letzten Jahren keine Seltenheit. Die einst euphorische;

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Operation China

China has matured as a market--and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to;

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Die Chinesische Ki-Revolution: Konsumverhalten, Marketing Und Handel: Wie China Mit Künstlicher Intelligenz Die Wirtschaftswelt Verändert

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Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its;

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Marketingstrategie fur China

Die Volksrepublik China hat in den vergangenen Jahren einen rasanten politischen und wirtschaftlichen Aufstieg vollzogen und wird von;

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Contemporary Sport Marketing

issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes;

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Routledge Handbook of Football Marketing

, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the;

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Routledge Handbook of Football Marketing

, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become;

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Doing Business in China

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this;

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Doing Business in China

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this;

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Essentials of Marketing

Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and;

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Marketing and Social Structure in Rural China

This three-part study, originally published in consecutive issues of the Journal of Asian Studies, h;...

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China Business Culture

complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.;

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International Business Marketing in Emerging Country Markets

China, India, Russia and Poland. These countries are involved in the final stage of the globalization of markets, defined as the third wave;

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International Business Marketing in Emerging Country Markets

China, India, Russia and Poland. These countries are involved in the final stage of the globalization of markets, defined as the third wave;

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Shopper Marketing

future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.;

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Marketing Management

, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the;

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Market Your Way To Growth

View of Chinese Marketing, and a frequent contributor to the China business press;

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