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Handbook of the Economics of Marketing

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work;...

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Marketing and Economics

Marketing and Economics is een boek van Merlin Stone;...

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Production Economics and Marketing Performance of Coffee in Parbat, Nepal

Production Economics and Marketing Perfo is een boek van Sujeeta Sharma;...

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The Economics of Marketing

The Economics of Marketing is an authoritative collection of previously published articles which dem;...

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Marketing & Economics

This book bridges the disciplines of economics and marketing and brings them to bear on the analysis;...

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The Economics of Quality, Grades and Brands (Routledge Revivals)

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was f;...

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The Economics of Quality, Grades and Brands (Routledge Revivals)

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was f;...

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Marketing & Economics

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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral ec;...

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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral ec;...

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Leading Economic & Managerial Issues Involving Globalisation

This new book deals with the major consequences of growing globalisation for economies, for economic;...

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Basics Marketing 03: Marketing Management

Understanding how to create marketing programmes is one thing. Understanding how to take leadership ;...

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Focus on Agricultural Economics

This new book covers both theoretical and applied agricultural economics research. Its scope also in;...

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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...

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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...

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Handbook of Agricultural Economics

This first volume of the Handbook of Agricultural Economics presents work on topics central to the;...

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Economics of Banana Production and Marketing in the Tropics

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Researching Marketing Decisions: The Indian Context

This book looks at customer value creation through marketing decisions and analyses the critical pha;...

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A Course in Behavioral Economics

Written as a self-contained, one-semester text, this book presents behavioral economics (specificall;...

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Economics of Production and Marketing of Citrus

The book "Economics of Production and Marketing of Citrus" provides an overview of the citrus produc;...

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Agricultural Marketing Enterprises for the Developing World

This textbook, published in 1987, presents a selection of marketing enterprises, drawn from througho;...

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The Economics of Oil and Gas

A concise and rigorous presentation of petroleum economics that examines the entire value chain of t;...

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42 Rules Of Marketing

A compilation of ideas, theories, and practical approaches to marketing challenges, this text summar;...

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Eurasian Business and Economics Perspectives

This book presents selected papers from the 30th Eurasia Business and Economics Society (EBES) Confe;...

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Advances in Longitudinal Data Methods in Applied Economic Research

This volume presents new methods and applications in longitudinal data estimation methodology in app;...

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The Rise and Fall of Mass Marketing (RLE Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of;...

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The Rise and Fall of Mass Marketing (Rle Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of;...

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