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business development, Marketing Construction Services provides a general overview, as well as a comprehensive understanding, of the projects;
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, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key;
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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;
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Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;
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. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;
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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
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Practice management for Land, Construction and Property Professionals presents the expert views and practical experience of researchers and;
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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;
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Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;
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Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;
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Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;
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services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there;
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;
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Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;
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Building Services Engineering focuses on how the design-construction interface and how the design intent is handled through the;
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This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory;
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Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by;
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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;
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Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;
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Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;
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The Professional's Guide to Financial Services Marketing is directed to any financial services professional--from individual;
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The authors develop a framework for understanding the interrelationship between quality and marketing in services.;
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. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game;
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. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game;
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Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields;
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Power Marketing of Architectural Services is intended to assist the new graduate in marketing his or her professional skills.;
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