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Betriebliche Marktforschung

This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market;

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The Market Research Toolbox

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox

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The Practice of Market Research

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting;

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Market Research in Practice

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a;

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The Market Research and Insight Yearbook

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case;

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Wired To Your Market

The internet has leveled the playing field for market research. Traditionally, well designed, high quality market research studies were;

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Do Your Own Market Research

Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You;

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The Practice of Market Research

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting;

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Qualitative Market Research, Theory and Practice

Discusses the theory and practice of qualitative market research.;

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Qualitative Market Research

qualitative market research' - David Barr, Director General of the Market Research Society `An ideal resource for people aiming for a;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Market Research Best Practice

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and;

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Handbook Of Mobile Market Research

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use;

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Market Intelligence

One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that;

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Market Research in Practice

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a;

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Principles of International Marketing Research

the selection decision, market research and sources of information, and collecting and using market data.;

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Market Research in the Federal Procurement Process

agency missions. Market research -- the process used to collect and analyse data about capabilities in the market that satisfy agency needs;

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From Good Market Research To Great Marketing

Every time a builder visits a competitor's new home neighborhood, that's market research. Every interview with an architect or interior;

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The Handbook for Market Research for Life Sciences Companies

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a;

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The Handbook for Market Research for Life Sciences Companies

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by;

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The Effective Use of Market Research

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to;

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The Market Research Toolbox

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox;

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Marketing Research Process

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners;

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Strategic Market Research

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on;

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Marketing Research

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between;

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Real Estate Market Research and Analysis

Real estate market research and analysis often draws on theory and techniques borrowed from other disciplines; in particular economics;

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