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Qualitative Market Research, Theory and Practice

Discusses the theory and practice of qualitative market research.;

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Market Research Best Practice

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and;

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The Practice of Market Research

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting;

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Market Research in Practice

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a;

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Market Research in Practice

explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international;

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The Practice of Market Research

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting;

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The Market Research and Insight Yearbook

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case;

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Qualitative Market Research

qualitative market research' - David Barr, Director General of the Market Research Society `An ideal resource for people aiming for a;

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Marketing Research

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent;

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Qualitative Market Research

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect;

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Political Marketing Alchemy

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series;

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Political Marketing Alchemy

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series;

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Emerging Business Ventures under Market Socialism

The rapidly changing market environment in China requires more research to understand fully the empirical processes of management practice;

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Emerging Business Ventures under Market Socialism

The rapidly changing market environment in China requires more research to understand fully the empirical processes of management practice;

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Real Estate Market Research and Analysis

Real estate market research and analysis often draws on theory and techniques borrowed from other disciplines; in particular economics;

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A Concise Guide to Market Research

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market;

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The London Property Market in AD 2000

This unique forcast of the shape of the property market of the future includes 22 individual research contributions by leading private;

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From Good Market Research To Great Marketing

the idea. You are probably conducting informal market research already. Find out how to analyse and use this information to your greatest;

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Development of Teaching Academics in the Academic Labor Market in Germany

This study is an empirical and a theoretical contribution to academic labor market research in the social and educational sciences. The;

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Optimizing Practice Management

Management: Driving Profitability and Market Position is intended to help firm leadership work through all the critical aspects of structuring and;

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Doing Research with Children

The Second Edition of Doing Research with Children is a welcome development of this key textbook for a growing market. The;

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Structural Reforms

central banks, the International Monetary Fund, and leading universities. It includes latest research on the impacts of structural reforms on the;

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Market Research

This title presents a fast track route to mastering market research. It covers key market research techniques, from asking the right;

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Influence of National Culture on IFRS Practice

The adoption of IFRS for group accounts of capital market oriented EU companies in 2005 was a milestone in European and international;

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Art And Science Of Interpreting Market Research Evidence

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence;

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Effective Practice with Looked After Children

Since the key developments that policy and research have undergone over the course of the past years, meeting the specific needs of looked;

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Consumer Insight

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications;

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