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Managing for Marketing Excellence

Aims to show how efficient management of marketing processes can improve performance, relates the ro;...

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Management Tool Kit

A guide to 47 key frameworks and tools for managers. The text includes coverage of: business strateg;...

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Managing Startup Enterprises in Emerging Markets

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing;...

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Service Management And Marketing

A service can be defined as any activity or benefit that one party can offer to another, which is es;...

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Mastering Management Consultancy

Mastering Management Consultancy is a comprehensive guide for all consultants looking to provide a f;...

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

In over 70 units Management and Marketing teaches the essential language and terminology in each o;...

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International Joint Venture Performance in South East Asia

Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing tre;...

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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves bot;...

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Collins Applied Business - A2 for AQA Student's Book

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. ;...

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The Global Market

The twin forces of ideological change and the technology revolution make globalization the single mo;...

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Essentials of Marketing Management

This is a textbook that instructors can connect with and students can learn from, in that it pulls t;...

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performan;...

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CIM - Managing Marketing

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Managing Your Promotional Marketing Plan

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Measuring and Managing Performance for Law Firms

Obtaining an accurate and comprehensive overview of performance throughout the firm is no easy under;...

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Managing Marketing in the 21st Century

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Defining, Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding, m;...

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such ;...

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Modelling and Managing Airport Performance

Modelling and Managing Airport Performance provides an integrated view of state-of-the-art research ;...

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Marketing Metrics

Explains how to use data-driven marketing to deliver return on marketing investment and take marketi;...

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Managing High Performance Sport

How can managers design and implement effective high performance programmes in sport? What ;...

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Managing High Performance Sport

How can managers design and implement effective high performance programmes in sport? What ;...

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managi;...

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquel;...

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Market-Based Management

Measuring performance and profitability in marketing is becoming more and more important in the busi;...

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Managing Product Innovation

Historical research on firm-level innovation behavior results in the following main insight: firm-le;...

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Marketing for Engineers, Scientists and Technologists

Marketing For Engineers, Scientists and Technologists has been written using the author's considera;...

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