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Collins Applied Business - A2 for AQA Student's Book

: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index;

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Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction;

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Managing Marketing Information

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction;

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Managing and Marketing Tourist Destinations

. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and;

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Service Management And Marketing

A service can be defined as any activity or benefit that one party can offer to another, which is es;...

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Marketing and Managing Electronic Reserves

electronic reserve services offer convenient access to information to their students and faculty while gaining numerous other advantages, such as;

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Marketing and Managing Electronic Reserves

electronic reserve services offer convenient access to information to their students and faculty while gaining numerous other advantages, such as;

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Marketing Management

. This book provides significant information of this discipline to help develop a good understanding of marketing theory, consumer practices;

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Managing Smart

includes information on: * Leadership techniques * Labor management * Strategic planning * Time management * Marketing and sales techniques;

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

In over 70 units Management and Marketing teaches the essential language and terminology in each o;...

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Consumer Insight

information is used, and how this information needs to be planned to support customer management. Key content includes: what is database;

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B2B Data-Driven Marketing

, and managing that data and keeping it clean. The book then shows how busi-ness marketers use their information, how to manage that data on a;

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Kellogg On Branding

branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging;

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Essentials of Marketing Research

interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the;

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The New Marketing Era

in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.;

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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves bot;...

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30 Day MBA In Marketing 2nd Ed

Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online;

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Management in English Language Teaching

development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication;

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Managing the New Public Services

completely rewritten and new chapters have been added on Marketing and Information and Communications.;

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Managing Diversity, Innovation, and Infrastructure in Digital Business

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product;

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The Smart Marketing Book

with infinite information.;

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Defining, Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding, m;...

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such ;...

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Whisky

information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky;

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