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Managing and Marketing Radical Innovations

of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this;

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Managing and Marketing Radical Innovations

of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this;

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Innovative dialectics in modern economy

In the presented work various aspects of influence of innovations on social and economic processes in a society are considered. The;

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Managing Product Innovation

technologies. What does it take to craft and maintain successful radical NPD programs? Managing Product Innovation (MPI) explains why both;

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Radical innovation and Open innovation

. Radical innovations can create new markets and huge growth potential for the business meanwhile breakthrough innovations can be developed faster;

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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes;

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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes;

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Service Management And Marketing

A service can be defined as any activity or benefit that one party can offer to another, which is essentially intangible and does not;

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

In over 70 units Management and Marketing teaches the essential language and terminology in each of the following areas: managing;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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Managing Innovations and New Product Development

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Managing Innovation Within Networks

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective;

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Managing Innovation Within Networks

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves both the marketing potential of existing;

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Radical Innovation

, DuPont, and Texas Instruments--this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation;

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Marketing Innovations for Sustainable Destinations

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences;

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Innovations in Knowledge Management

sections. The first section, entitled Managing Knowledge, Projects and Networks , discusses knowledge processes and their use, reuse or generation;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Defining, Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics;

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Champions of Technological Change

organizations. It extends and unifies paradigms for understanding implementation of radical innovations by modeling roles and interactions between key;

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Champions of Technological Change

organizations. It extends and unifies paradigms for understanding implementation of radical innovations by modeling roles and interactions between key;

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing;

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Marketing des innovations technologiques

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Beyond Traditional Marketing

, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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