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Managing and Leveraging Events

* Focuses on the increasingly important topic of managing and leveraging Events * Looks at both business and social impacts;

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Managing Intellectual Property

Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available;

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Competence Perspectives on Managing Interfirm Interactions

The competence-based perspective on strategy and management emerged in the 1990s as a new approach to developing strategy and management;

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Planning and Managing Smaller Events

Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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Planning and Managing Smaller Events

Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the;

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Events Management

An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and;

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AttentionGrabbing Events

Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and;

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The Business of Events Management

Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively;

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Managing Sport Facilities and Major Events

From corporate boxes to sprinklers, food outlets to toilets, and first aid to media management... the facility and event managers are;

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Stories That Sell

The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for;

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Southeast Asia in the Global Economy

What challenges and opportunities does the rise of China and India pose for Southeast Asia and how should policy-makers respond;

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Managing Sport Facilities and Major Events

From corporate boxes to sprinklers, food outlets to toilets, and first aid to media management... the facility and event managers are;

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Managing Major Sports Events

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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The Strategic Management of Intellectual Capital

link between the strategic and operational roles of intellectual capital in the organization. The Strategic Management of Intellectual;

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The Strategic Management of Intellectual Capital

link between the strategic and operational roles of intellectual capital in the organization. The Strategic Management of Intellectual;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Culture in Global Businesses

This book offers research geared toward understanding culture and its influence on the success of global businesses. Divided into two parts;

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Managing the Risks of Extreme Events and Disasters to Advance Climate Change Adaptation

This Intergovernmental Panel on Climate Change Special Report (IPCC-SREX) explores the challenge of understanding and managing the risks;

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Managing Business Enterprises

"Winning firms are organisations that most successfully master the business issues critical to their performance, and develop the most;

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Managing Green Tourism, Meetings and Events

To be efficient and sustainable, tourism, and events must strike a balance between the short-term economic interests and the long-term;

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Managing Critical Incidents and Large-Scale Event Security

2017 Award Winner of the ASIS Security Book of the Year Nunez and Vendrell aim to provide the most current and effective resources for;

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Managing Critical Incidents and Large-Scale Event Security

2017 Award Winner of the ASIS Security Book of the Year Nunez and Vendrell aim to provide the most current and effective resources for;

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Localization Strategies For Global E-Business

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the;

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