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Internes Brand Management
die praktischen Schritte zum erfolgreichen internen Brand Management. In Beispielen führender Konzerne erläutern sie, wie Mitarbeiter die Marke leben.;
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Internes und Externes Rechnungswesen 2013
Skript aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Medienokonomie, -management, Note: -, Hochschule der Medien Stuttgart;
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Internes Marketing
, Internes Marketing aus Sicht des Personal- und des Marketingmanagements, Messung und Kontrolle, Umsetzung in der Unternehmenspraxis. ";
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Strategic Brand Management
Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;
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Strategic Brand Management
Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;
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Brand Management
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;
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Brand Management
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;
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Brand Management
Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;
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Riezebos Br& Management
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;
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Les accords de paix dans les conflits armes internes
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Global Brand Management
an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;
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Global Brand Management
an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;
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Vertical Brand Portfolio Management
management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;
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Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;
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Business-To-Business Brand Management
reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;
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Brand Management consistent with Sustainability
Brand Management Consistent with Sustainability is een boek van Alexander Veliki;
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Strategic Brand Management and Development
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;
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Strategic Brand Management and Development
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;
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Brand Meaning Management
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;
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Strategic Brand Management, 3rd Edition
Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;
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Strategic Brand Management, 3rd Edition
Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;
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Advances in Luxury Brand Management
Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;
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Brand Management
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority;
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Employer Branding for Competitive Advantage
management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current;
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