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Children- The Real Decision Makers

was found to be significant. Demographic factors such as age and gender also reflect and determine the influence of children on parental decisions;

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Internet Influence in It B2B Markets

About the Book: The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new;

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Parental Decisions on Processed Snack Choices

snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on;

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Fair Trade Coffee

understanding of these factors could help the marketing of fair trade products in the Danish market. The thesis is based on an existing theory and an;

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Shopper Marketing and the Role of In-Store Marketing

This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from;

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Word-of-Mouth

. Importantly, relatively little attention has been directed at understanding key issues with respect to WOM recommendation sources and the factors that;

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Understanding Buying Behaviour of Indian Families

vast literature on the subject is available on Western society, there is a dearth of material on purchase behaviour of Indian families. This;

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Drafting Purchase Price Adjustment Clauses in M&A

, manipulation issues, purchase price calculation standards and the inter-relationship of such clauses. Chapter 2 discusses the basics of M&A, such as;

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Advances in Psychology Research

persuasion and social politics; the influence of gender stereotypes on successful leadership; aggressive behaviour of drivers; religiosity and youth;

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Share Purchase Agreements

purchase agreements relating to other objects.The analysis set out in this book is written from a practitioner's perspective and focuses on the;

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Purchase Intention of Motorcycle/Scooter in Malaysia

This study aims to determine the level of product quality based on the eight quality dimensions framework and the relationship towards the;

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First Steps in the SAP Purchasing Processes (MM)

information on the goods receipt and invoice verification process. Identify opportunities for process optimization. Obtain a list of best practices;

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Material Recovery Facility Design Manual

, sizing, space requirements, redundancy requirements, and all aspects necessary for the development of performance and equipment specifications;

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The Sale and Purchase of Restaurants

many years of personal experience, this detailed guide presents a wealth of information on valuation principles and procedures, sales terms and;

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Domestic Slavery in Syria and Egypt, 12001500

focuses on the agency of slaves in the context of master-slave relationships within households and in wider society. He argues that the ability;

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Shopper Behavior at the Point of Purchase

-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Factors Related to Moscow Teenagers' Purchase Intention

the factors which are related to the young Moscovites' intention to purchase subculture apparel. It was found that girls and boys have a;

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Social Influence and Consumer Behavior

framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior;

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Social Influence and Consumer Behavior

framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior;

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Housing Finance & the Secondary Mortgage Market

When making a decision about housing, a household must choose between renting and owning. Multiple factors, such as a household's financial;

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So Vast So Beautiful a Land

Recounts how explorers discovered the Mississippi region and discusses the political, economic, and social factors that led to the;

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The New Parrot Handbook

Professional tips on how to purchase, cage, speech-train and nurture parrots plus a wealth of essential information on parrot ailments and;

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Preharvest Modulation of Postharvest Fruit and Vegetable Quality

Preharvest Modulation of Postharvest Fruit and Vegetable Quality is the first book to focus on the potential yield quality, quantity;

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Malaysian Consumer Decision Making Styles and Purchase Intention

of information. Moreover, different kinds of products, supplies, super markets and shopping malls make complexity and difficulty for consumers in the;

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