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Green Brand Management

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Managing Green Issues

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an;

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Brand New Eyes . Green, CD

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The Gort Cloud

does a company that's genuinely committed to green principles differentiate itself from its greenwashing competitors? Brand expert Richard;

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Multi-objective Management in Freight Logistics

optimisation models in logistics. The second edition also includes brand-new chapters on green supply chain and hybrid fleet management problems;

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Multi-objective Management in Freight Logistics

optimisation models in logistics. The second edition also includes brand-new chapters on green supply chain and hybrid fleet management problems;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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How to Rock Self Publishing

readers, and build a badass author brand.;

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Naturalist Ruddy. Adventurer. Sleuth. Mongoose. (A brand new comic book from the creator of Green Humour), Rohan Chakravarty, Paperback

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Green Supply Chain Management

basic concepts and background, Green Supply Chain Management: Product Life Cycle Approach discusses green engineering technologies, green value;

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Vertical Brand Portfolio Management

management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;

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Handbook on Brand and Experience Management

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Green Human Resource Management in Chinese Enterprises

Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest;

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Green Human Resource Management in Chinese Enterprises

Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest;

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Brand Management consistent with Sustainability

Brand Management Consistent with Sustainability is een boek van Alexander Veliki;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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