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Goodvertising

. Organized around 10 `Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that;

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Wissen und Bewerten

Wissen und Bewerten is een boek van Wedig Kolster;

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Creative Strategy in Advertising

media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the;

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Fundamentals Of Creative Advertising

generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry;

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EEN WELDAAD VOOR DE RUG - dr.med.bernard c. kolster

Een doeltreffend trainingspprogramma met oefeningen voor elke dag.;...

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The Advertising Concept Book

, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process;

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Pay No Attention to That Man Behind the Curtain

So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it;

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Somebody Knows, Somebody Cares

ISBN Somebody Knows Somebody Cares. Type boekomslag: Hardcover, Uitgever: Brill, Sense, Minimum bestelhoeveelheid: 1 stuk(s);

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What's a Saatchi . . .and How Come We Have Two of Them?

developed a reputation for a creative product that has been recognized world-wide.;

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The Bare Bones of Advertising Print Design

of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad;

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Anatomie

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Pay No Attention to That Man Behind the Curtain

So you've just come up with a new ad campaign. Love the spots Too bad no one will ever see them-even worse-too bad no one cares Why is it;

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Advertising Cultures

is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture;

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Advertising Cultures

is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture;

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Leading Creative Teams

Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the;

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Advertising

'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank;

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Cracking the Ad Code

expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This;

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Cracking the Ad Code

expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This;

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Creative 4Cast

Advertising has always had a clear objective: to promote the sales of a product. The success of an a;...

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Street-Smart Advertising

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional wor;...

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Einde inhoud

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