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Foundations of a Customer- Oriented Strategy

implementation of a customer-oriented strategy based on complementary methods like customer integration and customer involvement is in the center;

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Marketing Strategy

arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.;

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Customer Innovation

, ready to pave the way in a new era of customer led strategy.;

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Customer Innovation

, ready to pave the way in a new era of customer led strategy.;

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A Strategy for the Management of Digital Information Products

, customer-oriented business strategy for the management of digital information products, a strategy that can be implemented through customer;

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Customer-Oriented Marketing Strategy

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about;

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Superior Customer Value In The New Economy

developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Customer Centric Business Models, two steps beyond Customer Relation Management

unprofitable business and in the worst case to the elimination of a company. Customer oriented strategy is about building processes that are able to;

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Product Strategy & Six Sigma

strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal;

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Customer Oriented Product Design

This book offers a comprehensive reference guide to customer-oriented product design and intelligence. It provides readers with the;

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Customer Oriented Product Design: Intelligent and Fuzzy Techniques

This book offers a comprehensive reference guide to customer-oriented product design and intelligence. It provides readers with the;

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The role of CRM within corporate strategy

false interpretation of what customer-led means, from reluctance to change, a lack of communication, and eagerness. Without having a strategy it;

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Marketing Strategy, Text and Cases, International Edition

practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer;

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The Effects of Service Recovery on Customer Satisfaction and Loyalty

explanations on how justice oriented recovery affects customer satisfaction and how recovery satisfaction in turn affects customer loyalty.;

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Managing High-Tech Services Using a Crm Strategy

increased top line revenues and bottom line profitability. A core element of this overall customer strategy is CRM, which gives you the tools;

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Making Strategy Work

translate plans into results-oriented strategic change. In addition, this practical book outlines the foundations of strategic planning, presents a;

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Real-Time Strategy and Business Intelligence

This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business;

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Customer in the Boardroom?

Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She;

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Customer Relations

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients;

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Golden Circle Secrets

management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer values and;

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The Company That Breathes

satisfaction: Every working place has its customer. The title The Company that Breathes stands for a new general strategy of Volkswagen AG. The company;

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Crafting Customer Experience Strategy

When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their;

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Foundations Of Service Level Management

Foundations of Service Level Management provides detailed recommendations for creating a service level management strategy and establishing;

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Achieving A Strategic Sales Focus

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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