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How to Win at CRM

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and;

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How to Win at CRM

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and;

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The role of CRM within corporate strategy

strategy in general or if CRM is an unused tool and is given less intention. Two parts a theoretical and an empirical one are the main components;

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Nestle. Strategic marketing management

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media;

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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing;

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Customer Relationship Management

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its;

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Customer Relationship Management

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its;

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Corporate Strategy

works on strategy have been written by women, and investigates the continued lack of women at senior levels within many organizations. Angelique;

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Corporate Strategy

works on strategy have been written by women, and investigates the continued lack of women at senior levels within many organizations. Angelique;

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Strategic use of CRM

of CRM strategy and the underlying technology The focus of this paper is to offer a critical analysis of different strategic CRM concepts and;

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Product Red. A Comparison of the consequentialist and deontological view

is clearly "to benefit the cause and society." (Conaway/Laasch (2012) p. 111) The pioneer of CRM - American Express - first used this strategy in the;

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Corporate Portals Empowered with XML and Web Services

all about, why you really need a portal strategy, how you go about implementing one, and the issues you have to encounter and surmount. Guruge;

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Competitive Strategies for Service Organisations

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the;

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Open Source Customer Relationship Management Solutions

requirements of a successful implementation of a CRM system are revealed and the concept of seeing CRM as a corporate strategy is concretized.

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Customer Relationship Management

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM;

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Customer Relations

; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.;

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From Knowledge to Intelligence

and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing;

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From Knowledge to Intelligence

and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing;

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Strategic Management Support Systems

corporate strategic plans. It covers not only the domain of MSS but also how MSS can be aligned with corporate strategy through the use of Strategic;

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Managing High-Tech Services Using a Crm Strategy

increased top line revenues and bottom line profitability. A core element of this overall customer strategy is CRM, which gives you the tools;

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Strategy, Structure and Corporate Governance

in high technology sectors. Strategy, Structure and Corporate Governance by Nabyla Daidj, proposes to analyze the main trends and drivers;

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Strategy, Structure and Corporate Governance

in high technology sectors. Strategy, Structure and Corporate Governance by Nabyla Daidj, proposes to analyze the main trends and drivers;

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Corporate Links And Foreign Direct Investment In Asia And The Pacific

, focusing especially on microeconomic issues of strategy, activity, and behavior of corporate investors. The contributors explore the role;

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Corporate Links And Foreign Direct Investment In Asia And The Pacific

, focusing especially on microeconomic issues of strategy, activity, and behavior of corporate investors. The contributors explore the role;

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Real Estate in Corporate Strategy

importance of real estate, not in isolation but as an integral part of corporate strategy. The book shows how new technologies are affecting the ways;

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Designing World Class Corporate Strategies

Designing World Class Corporate Strategies considers the key role of corporate centres within very large, primarily multi-business;

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Designing World Class Corporate Strategies

Designing World Class Corporate Strategies considers the key role of corporate centres within very large, primarily multi-business;

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