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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that;

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Congruency, Expectations and Consumer Behavior in Digital Environments

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities;

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Consumer Voice

recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer;

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Toward Cross-Channel Management

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels;

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Toward Cross-Channel Management

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels;

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Mobile Marketing Channel

to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and;

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Revive

, and leading in traditional ways that don't reflect the boundless opportunities made possible by digital technologies. Next, they offer proven;

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Economic Analysis of the Digital Economy

of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity-from consumer;

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Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers

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Leveraging Consumer Behavior and Psychology in the Digital Economy

via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current;

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Competitive Drivers for Improving Future Business Performance

to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization;

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Competitive Drivers for Improving Future Business Performance

to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization;

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Smart Grids

organizations helping to drive the smart grid effort Presents both current technologies and forward-looking ideas on new technologies Discusses barriers;

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Strategies and Tools for Managing Connected Consumers

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping;

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Psychological Foundations of Marketing

, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone;

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Psychological Foundations of Marketing

how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this;

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Food Authentication and Traceability

consumer preferences and perceptions regarding food traceability drivers and food fraud Presents approaches of authentication for food;

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Determinants of Effective Distribution Channels in India

durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book;

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Impact of Globalization and Advanced Technologies on Online Business Models

recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing;

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Smart Retailing: Technologies and Strategies

the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully;

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Digital Business and Electronic Commerce

context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging;

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Consumer Protection in an Age of Technological Transformation

technologies are introduced, so too are new and expanded ways to get information and be entertained via your wireless phone or device. This book;

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Essentials of Consumer Behavior

author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion;

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Essentials of Consumer Behavior

discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a;

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Digital Service Delivery in Africa

The dynamics of the world's pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable;

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