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Congruency, Expectations and Consumer Behavior in Digital Environments

light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current;

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Virtual Social Identity and Consumer Behavior

transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are;

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Virtual Social Identity and Consumer Behavior

transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are;

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that;

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Consumer Purchase Motivation in Digital Environments

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Consumer Purchase Motivation in Digital Environments

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The Dark Side of Social Media

on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as;

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The Dark Side of Social Media

on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as;

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Solomon, M: Consumer Behavior: Buying, Having, and Being

, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included;

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Consumer Behavior: Buying, Having, and Being Plus Mymarketinglab with Pearson Etext, Global Edition

of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. This;

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Consumer Informatics and Digital Health

, social, and policy issues driving digital health today and in the foreseeable future. Consumer Informatics and Digital Health presents the;

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Disruptive Innovation and Digital Transformation

understand in what context digital plus disruptive innovations must be aligned with consumer preferences, environments, and the jobs-to-be-done;

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ISE Consumer Behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer;

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Consumer Behavior

the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer;

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The Fluid Consumer

The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks;

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Consumer Voice

recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer;

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Innovating in a Service-Driven Economy

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service;

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Strategies and Tools for Managing Connected Consumers

digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such;

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Consumer Behavior over the Life Course

, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and;

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Gays, Lesbians, and Consumer Behavior

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior;

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Gays, Lesbians, and Consumer Behavior

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior;

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Media Psychology

useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate;

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Media Psychology

useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate;

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Educational and Social Dimensions of Digital Transformation in Organizations

to constantly update their knowledge and skills, particularly as businesses become more digital and global. Educational and Social;

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Consumer Behavior

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior;

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