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Digital Marketing in an AI World

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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AI in Digital Marketing Training Guide

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Digital Marketing Strategy

, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an;

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Digital Marketing Strategy

, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an;

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The Invisible Brand

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change;

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Marketing in the Digital World

marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing;

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AI in Marketing Sales and Service

planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication;

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AI in Marketing, Sales and Service

planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication;

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Marketing AI(TM)

of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing;

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Digital Marketing Communicating, Selling and Connecting

culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions;

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Digital Marketing Communicating, Selling and Connecting

culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions;

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Branding & AI

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out;

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The New Rules of Marketing and PR

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the;

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Digital Passport

Whether you are a student or an established marketing pro, now is the time to build your career in digital marketing. Don't miss your;

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Using Artificial Intelligence in Marketing

. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the;

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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the;

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AI for Marketing and Product Innovation

Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this;

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Digital Sport Marketing

, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works;

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Digital Marketing

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;

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Coaching with Careers and AI in Mind: Grounding a Hopeful and Resourceful Self Fit for a Digital World

Coaching with Careers and AI in Mind presents an integrated overview of life and career options for individuals caught in the transition to;

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Understanding Digital Marketing

and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;

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AI for Death and Dying

What is artificial intelligence (AI)? How does AI affect death matters and the digital beyond? How are death and dying handled in our;

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The AI Marketing Canvas

plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI;

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Digital Marketing

Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role;

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The 2020 Yearbook of the Digital Ethics Lab

This annual edited volume presents an overview of cutting-edge research areas within digital ethics as defined by the Digital Ethics Lab;

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