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Development of a Framework to Manage Brand Crises

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Branding For Dummies 2 E

personal and business brand development * References some of the major brand crises and how to avoid making the same mistakes * Shows brand;

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The Handbook of Disaster and Emergency Policies and Institutions

. This book seeks to overcome this mismatch and to guide development of a policy and institutional framework. For the first time it brings;

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The Handbook of Disaster and Emergency Policies and Institutions

. This book seeks to overcome this mismatch and to guide development of a policy and institutional framework. For the first time it brings;

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Personal Brand Management: Marketing Human Value

numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it;

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Brands Laid Bare

research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a;

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Strategic Brand Management and Development

research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This;

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Strategic Brand Management and Development

research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This;

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Consumer Brand Relationships

contribution to a better understanding of brand relationships.;

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Brand IDEA Managing Nonprofit Brands

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The;

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Global Brand Management

cultural settings have to be thoroughly analyzed and taken into account when managing brands globally. This book offers a framework model to;

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Swans, Swine, and Swindlers

Swans, Swine, and Swindlers addresses a core, contemporary question: What steps can we take to better anticipate and manage mega-crises;

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Managing Organizational Crisis and Brand Trauma

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma;

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Enterprise Risk Management

risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management;

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Crisis Management in Chinese Organizations

This book provides the theoretical framework on how to manage crises in organizations. The authors connect crisis management theories;

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Entrepreneur's Guide to the Lean Brand

apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean;

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Global Brand Management

Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages;

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Global Brand Management

Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages;

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Managing Component Based Development in Global Teams

It is imperative to equip practitioners with a workable framework to manage component-based development in distributed environments, and to;

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How to Manage and Measure Employer Branding

. Besides the development of a model describing the drivers of employer branding, an alternative scale measuring the external employer brand;

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Spark

provides a practical framework to help readers navigate the various stages of brand-building, including: How to cultivate insight to;

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Handbook of Disaster Policies and Institutions

. This book seeks to overcome this mismatch and to guide development of a more strategic policy and institutional framework. This updated and;

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Handbook of Disaster Policies and Institutions

. This book seeks to overcome this mismatch and to guide development of a more strategic policy and institutional framework. This updated and;

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Riezebos Br& Management

into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Co-creating Brands

shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation;

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Humanitarian Crises, Intervention and Security

This book presents a new framework of analysis to assess natural and man-made disasters and humanitarian crises, and the feasibility;

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