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retrogressive turnover. This book focuses on the investigation of factors which determine consumer behaviour within the catering industry. To concretise;
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factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples;
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factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples;
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For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application;
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catering industry. It is suitable for advanced GNVQ hospitality and catering, BTEC NC/D in catering and institutional operations and the HCIMA;
Vergelijkbare producten zoals Accounting in the Hotel and Catering Industry
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a;
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Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th;
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-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky;
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The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges;
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This book, first published in 1987, gives valuable insights into the characteristics of employment in the hotel and catering industry and;
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This book, first published in 1987, gives valuable insights into the characteristics of employment in the hotel and catering industry and;
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ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and;
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of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional;
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This second edition of the most complete introductory text available examines the whole of the hospitality industry and the ways in which;
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This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food;
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The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline;
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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;
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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the;
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behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour;
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Price and Markup Behaviour in Manufacturing examines the role that cost, competing domestic and foreign prices, domestic demand and market;
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Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and;
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This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food;
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behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer;
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consumption and environmental protection. Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as;
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consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to;
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Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the;
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. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA;
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