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Customer Acquisition

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Statistical Methods in Customer Relationship Management

strategies throughout a customer s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer;

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Lean AI How Innovative Startups Use Artificial Intelligence to Grow

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from;

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Financial Services Marketing

grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial;

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Multichannel Marketing

cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with;

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Customer Relationship Management

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses;

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Customer Equity

management work. They outline customer equity's three core strategies - customer acquisition, customer retention, and add-on selling - and the;

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Profit Maximization Through Customer Relationship Marketing

investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition;

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Profit Maximization Through Customer Relationship Marketing

investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition;

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Advances in Mergers and Acquisitions

negotiation stage of acquisition; the role of the customer; human impacts on the performance of a merger or acquisition; managing cross-border deals;

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Global Networks

that was engaged in the acquisition and deployment of a global network of mobile technology that now serves a proportionate mobile customer;

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The Expansion Sale

in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do;

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Financial Services Marketing

fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing;

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Keep Your Customers

Your Customers is ideal for business leaders who want to grow without being stuck in the endless grind of new customer acquisition. It shares;

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Private Banking and Wealth Management

The book examines the features of private banking business and focuses on the key roles of client segmentation, retention and acquisition;

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Search Marketing Strategies

analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.;

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Search Marketing Strategies

analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.;

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IT services Procurement

: ISPL, the Information Services Procurement Library, provides a framework based on best practices for the acquisition and management;

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Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive;

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Customer Relationship Management

: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal;

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer;

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Coaching Roi

Value Employing Executive Coaching in Defense Acquisition. Clearly, Moseley has done a very good job of providing a new addition to Defense;

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Relationship Management in Banking

examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention;

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The Customer Centricity Playbook

investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer;

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Customer Relationship Management

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its;

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Customer Relationship Management

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its;

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Five Basic Principles of Production and Supply Chain Management

of the Customer for innovation and development - production activities with and without added value - postponement or mass customization and;

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