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Cultural Transfer in the Translation of Advertising

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Transfer Thinking in Translation Studies

, transformation and reinterpretation of cultural goods across space and time, and are among the driving forces in opening up the field of translation;

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Intercultural Transfer of Management Practices of German MNC to Brazil

examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes;

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Postcolonial Translation

interconnections between postcolonial theory and translation studies. Examining the relationships between language and power across cultural boundaries;

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Postcolonial Translation

interconnections between postcolonial theory and translation studies. Examining the relationships between language and power across cultural boundaries;

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Identity and Difference

(Internet-related, politically relevant, film and literary discourses) and reveals the shaping force of translation on socio-cultural structures;

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Translating Promotional and Advertising Texts

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the;

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Translating Promotional and Advertising Texts

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the;

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Literary Translation and Cultural Mediators in 'Peripheral' Cultures

, cultural and geographical borders, occupying strategic positions within large networks and being the carrier of cultural transfer. Many studies on;

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Diverse Voices in Translation Studies in East Asia

transfer and cultural exchanges have historically flourished in East Asia and translation functions as an important social, cultural and political;

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Cultural Translation and Knowledge Transfer on Alternative Routes of Escape from Nazi Terror

a global analysis of the multifarious processes not only of cultural translation and knowledge transfer affecting culture, sciences;

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National Identity in Literary Translation

in the field, encompassing the complex aspects of cultural transfer; translation of stylistic devices; and the importance of convention and;

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Transmissibility and Cultural Transfer - Dimensions of Translation in the Humanities

of translation in marketing to German and French clients. All in all, this book is a comprehensive, compact survey of the cultural and linguistic;

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Advertising and Cultural Politics in Global Times

advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental;

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Advertising and Cultural Politics in Global Times

advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental;

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;

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What is Translation History?

of translation studies, as well as historians working on mediation and cultural transfer.;

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Advertising, Culture & the Law

, Culture and the Law critically explores legal concepts of the power of advertising in the light of these recent developments in cultural theory;

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Bluestocking Feminism and British-German Cultural Transfer, 1750-1837

Bluestocking Feminism and British-German Cultural Transfer, 1750-1837 examines the processes of cultural transfer between Britain and;

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Understanding and Translating Hybrid Texts, 3

of translation as a three-phase process (reception, transfer, and (re)production), it establishes the (contextual) function of hybrid elements in a text;

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Religious Transactions in Colonial South India

, Hephzibah Israel offers a fresh perspective on the translated Bible as an object of cultural transfer. She focuses on conflicts in three key areas;

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Environmental Advertising in China and the USA

surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that;

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Environmental Advertising in China and the USA

surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that;

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Translation and Tourism

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings;

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Translation and Tourism

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings;

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Translating Promotional and Advertising Texts

Promotional and advertising texts come in different forms and account for a considerable share of the translation market;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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