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Global Perspectives in Cross-cultural and Cross-national Consumer Research

: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy;

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy;

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Cross-Cultural Window on Consumer Behavior

In deze publicatie geven marketingspecialisten hun kijk op het consumentengedrag van andere 'culture;...

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Cultural Psychology

differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special;

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Cross-National Consumer Psychographics

What makes consumers behave as they do?Just as demographics examine the who of consumer behavior, psychographics examine the why;

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Cross-National Consumer Psychographics

What makes consumers behave as they do?Just as demographics examine the who of consumer behavior, psychographics examine the why;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

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Global Mindset and Cross-Cultural Behavior

Examining the importance of cultural attitudes on human resource practices, this book addresses an important, but often neglected aspect;

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Intercultural Marketing

less-discussed but important cultural topics such as religion and intracultural paradoxes * Stands out from mainstream consumer behavior books;

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Intercultural Marketing

less-discussed but important cultural topics such as religion and intracultural paradoxes * Stands out from mainstream consumer behavior books;

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Consumers & Markets

growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions;

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Food, People and Society

different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality;

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Food, People and Society

different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Comparative And Multinational Management

An introduction to the important issues and concepts of comparative management that focuses on the organizational behavior variables across;

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Neoliberal Psychology

cultural psychological theory opens out neoliberal psychology in its most visible aspects, such as work life, sexuality, consumer behavior, and the;

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Research in Consumer Behavior

Research in Consumer Behavior presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The;

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Consumer Behavior in Asia

-ers'perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia;

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Consumer Behavior in Asia

-ers'perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia;

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Consumer Behavior

, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the;

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