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Consumer Culture, Branding and Identity in the New Russia

generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign;

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Consumer Culture, Branding and Identity in the New Russia

generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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Consumer Culture Theory

Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential;

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Nordic Consumer Culture

underlying element of mythology and the concept of 'hygge,' an object of global consumption. Those studying consumer behaviour, branding, and;

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Encyclopedia of Consumer Culture

parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

deliberate creation of consumer as a new identity, the perpetuation and reformulation of gender roles, and the appropriation and commodification;

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Russia at Play

consumer culture demanded new forms of entertainment. The result was the rapid incursion of commercial values into the arts and the athletic field;

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Branding A Store

author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to;

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The Persuasion Industries

, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural;

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New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Consumer Culture, Identity and Well-Being

these consumer culture ideals have on individuals' sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the;

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Visual Branding

how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological;

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Illusive Identity

industrialization, new social institutions, and the powerful imagery of new media. Illusive Identity vividly demonstrates the transformative impact;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Global Fashion Brands

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;

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Consumer Culture, Identity and Well-Being

these consumer culture ideals have on individuals' sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the;

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Branding Only Works on Cattle

. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential;

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The Talent Brand The Complete Guide to Creating Emotional Employee BuyIn for Your Organisation The Complete Guide to Creating Emotional Employee BuyIn for Your Organization

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art;

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Consumer Culture Theory

unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.;

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Gender and National Identity in Twentieth-Century Russian Culture

collection of ten original essays addresses issues crucial to gender and national identity in Russia from the October Revolution of 1917 to the;

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