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Consumer-Centric Category Management

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full;

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Category Management: Konzepte - Probleme - Potentiale

Response) eingebundene Instrument der Sortimentsoptimierung, das s. g. Category Management (CM), wird in der vorliegenden Arbeit naher durchleutet;

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Contemporary Marketing Strategy

examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.;

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Sales Analytics Guide

"Sales Development & Category Management Practices For Enhancing Business Performance"Sales Analytics Mission: "To provide insightful;

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Customer-Centric Knowledge Management

Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects;

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Marketing Food Brands

and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are;

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Vertikale Wertkettenverknupfung im Zuge des Category Management

Inhaltsangabe: Einleitung: Die Konzepte "Category Management" (CM) und "Efficient Consumer Response" (ECR) wurden in der Marketingtheorie;

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Kritische Darstellung des Category-Management-Konzepts

.Problemstellung und Vorgehensweise 2.Begrifflich-systematische Grundlegung 2.1Begriff und Wesen des Category Managements 2.2Rahmenbedingungen des Category;

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Advancing Consumer-Centric Fog Computing Architectures

data protection must be addressed. Advancing Consumer-Centric Fog Computing Architectures is a collection of innovative research on the;

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Brand Management Strategies

of solving problems for consumers rather than selling to them. We are all in a consumer-centric global culture and brands are its universal language;

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Category Management

Category Management is een boek van Nina Plaumann;

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De shopper in foodservice, trade marketing, category management

SHOPPERINZICHTEN VOOR TRADE MARKETING EN CATEGORY MANAGEMENT;

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Category Management im Handel

gemeinnutzige GmbH, Hochschulleitung Essen fruher Fachhochschule, Veranstaltung: Angebotspolitik, Sprache: Deutsch, Abstract: Category Management stellt;

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Strategic Sourcing and Category Management

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty;

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Die Einbeziehung von Handelsmarken in das kooperative Category Management

Die Einbeziehung von Handelsmarken in das kooperative Category Management wurde bislang in der Literatur vergleichsweise wenig diskutiert;

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Sustainable Fashion Consumer Awareness and Education

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands;

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Informationssysteme fur das Handelsmanagement

neben den theoretischen Grundlagen die neuen Trends wie Efficient Consumer Response, Category und Supply Chain Management oder Electric Commerce;

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Creating Value

to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the;

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Creating Value The Theory & Practice

to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the;

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Researching Marketing Decisions: The Indian Context

advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from;

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Retail Category Management

Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product;

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Sustainable Fashion

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands;

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Information as Product

Over five years in the making, this book stops the cycle of haphazard data generation and turns it into reliable, consumer-centric;

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Event- and Data-Centric Enterprise Risk-Adjusted Return Management

user level;...

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Enterprise Process Management Systems

Enterprise Process Management Systems: Engineering Process-Centric Enterprise Systems using BPMN 2.0 proposes a process-centric paradigm to;

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The Business Design Cube

of current consumer marketing and multi-brand management issues of companies across market destinations. This book is divided into five chapters and;

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Zur Ausgestaltung und Problematik einer Erfolgskontrolle von Category-Management-Kooperationen zwischen einem Konsumguterhersteller und dessen Absatzmittlern

. Gerade das Category Management erregt aktuell als propagiertes Mittel im europaischen Konsumgutermarkt verstarkt Aufmerksamkeit. Allgemein wird;

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