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e-Consumers in the Era of New Tourism

this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource;

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China's Evolving Consumers

brands need a better understanding of what Chinese consumers dream about, what new pressures they feel and what fears they have.;

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Chinese Consumers in a New Era

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the;

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Chinese Consumers in a New Era

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the;

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China's Super Consumers

Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th;

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Malaysian Chinese Consumer Behaviour

highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers;

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Chinese Modernism in the Era of Reforms

of literary and cultural styles in the New Era (1979-1989) through a critical reading of the various new waves of Chinese literature, film, and;

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Chinese Consumers

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and;

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Chinese Consumers

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and;

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New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management

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Bling Dynasty

research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different;

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Analysis of Swedish consumers' attitude to Chinese food

The aim of this research is to find out what's attitude Swedish consumers have to Chinese food. The ;...

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The Era of Chinese Multinationals

business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the;

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Consumer-Citizens of China

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform;

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Consumer-Citizens of China

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Chinese Market Gardening in Australia and New Zealand

This book offers a fresh perspective on the Chinese diaspora. It is about the mobilisation of knowledge across time and space, exploring;

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Chinese Capitalism in a Global Era

Chinese Capitalism in a Global Era examines the dynamic ways in which millions of ethinic Chinese in East and Southeast Asian economies;

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Chinese Capitalism in a Global Era

Chinese Capitalism in a Global Era examines the dynamic ways in which millions of ethinic Chinese in East and Southeast Asian economies;

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China's Continued Reforms in a New Era

a shared future for mankind together with his explanation on the 'new Era'. In fact, China is entering a 'New Era' and transforming its;

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Chinese Theology

philosophical dialogues of the late imperial era to sermons and micro blogs of theological educators and pastors in the twenty-first century. Through a;

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Understanding the Chinese Consumer

tells you otherwise: China is a vast nation with great diversity. How people act and what they buy may differ greatly from north to south, rich;

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The $10 Trillion Prize

Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But;

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Modern Chinese Literature in the May Fourth Era

how China's Confucian traditions were combined with Western influences to create a literature of new values and consciousness for the Chinese;

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Chinese Entrepreneurship in a Global Era

ingenuity of Chinese entrepreneurship nurtured by a particular (Confician) heritage. In Chinese Entrepreneurship in a Global Era Raymond Wong and;

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