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Paradoxes in Chinese Consumer Behavior

This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity;

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Building Consumer Good Brands in China

Inhaltsangabe: Abstract: Against the backdrop of the Western world's saturated and fatigued consumer goods markets, the evolving of China's;

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Development of Consumer Finance in East Asia

changes to the finance market and consumer habits. For a long time, topics such as monetary policy, reform, financial risks and so forth have been;

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China's Super Consumers

Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th;

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Made for China

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an;

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Malaysian Chinese Consumer Behaviour

influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers' perceived value;

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Access to Justice for the Chinese Consumer

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic;

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Understanding the Chinese Consumer

- the process of dividing a total market into separate groups. This book explores Chinese consumers by applying the geographic, demographic, and;

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Understanding The Hospitality Consumer

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;

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Understanding the Hospitality Consumer

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behavior

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Western European Consumer Perception of a Chinese Brand. An Examination of Huawei

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China Made

burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification;

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Kaleidoscope Of China

understanding of the social and cultural issues facing China today. Geared to the unique needs of students with two or more years of instruction;

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Understanding Consumer Choice

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the;

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Consumer-Citizens of China

research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous;

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Consumer-Citizens of China

research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous;

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Chinese Consumers in a New Era

consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism;

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Chinese Consumers in a New Era

consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism;

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Becoming Chinese

This volume evaluates the dual roles of war and modernity in the transformation of twentieth-century Chinese identity. The contributors;

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Understanding the Older Consumer

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological;

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Consumer Behavior

. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing;

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Understanding a Changing China

Chinese consumer going to save the world? Are state-owned enterprises national champions or zombies? Have we reached the end of Cheap China ? Can;

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Understanding a Changing China

Chinese consumer going to save the world? Are state-owned enterprises national champions or zombies? Have we reached the end of Cheap China ? Can;

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