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Case Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world;

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Social Sustainability in the Global Wine Industry: Concepts and Cases

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities;

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Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies;

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Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies;

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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies;

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Wine Tourism Destination Management and Marketing

perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics;

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Management and Marketing of Wine Tourism Business

. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as;

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World'S Wine Markets

This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many centuries wine;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30;

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The Worlds Wine Markets Globalization at Work

This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many centuries wine;

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American Wine Economics

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine;

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Wine, Food, and Tourism Marketing

overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada;

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Wine, Food, and Tourism Marketing

overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada;

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Digital Wine

regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises;

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Salud!

In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered;

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Food and Wine Tourism

includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. The second edition: - Contains;

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Food and Wine Tourism

includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. The second edition: - Contains;

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Wine, Society, and Globalization

This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors;

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Wine, Society, and Globalization

This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors;

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History of the Pennsylvania Grape Industry

As far as is known, there is no single source of information relative to the history of the grape and wine industry in Pennsylvania;

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Toward a Sustainable Wine Industry

sustainable wine industry, including production methods, recycling efforts, customer behavior, sustainable business practices, and more. The wine;

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Social, Cultural and Economic Impacts of Wine in New Zealand

then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines;

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U.S. Wine Industry

overview of issues pertaining to the U.S. wine industry within ongoing U.S. trade negotiations in the proposed Trans-Pacific Partnership (TPP) and;

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The Wine Value Chain in China

information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new;

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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic;

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Wine Marketing

of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international;

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Wine Marketing

of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international;

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