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Business Planning and Market Strategy

Covering all the essential topics found in planning texts, guidelines and templates, this book provides insights students and executives;

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Mastering Business Planning and Strategy

Paul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Marketing Management

designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing;

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One Thing You Need To Know

aspect of business to master in order to succeed and grow? It has to be planning. Whether you re sitting down to plan a whole brand strategy or;

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The Strategy Planning Process

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy;

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The Strategy Planning Process

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy;

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Business Planning & Control

Business Planning and Control: Integrating Strategy, Accounting and People provides an introduction to core areas of management accounting;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Strategic Market Management

appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop;

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Marketing Strategy

marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively developing and executing marketing plans. The;

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Making Marketing Happen

planning are foiled by the market, the company culture or both. * How effective strategists don't plan, but use organizationally tailored strategy;

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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

planning that is closely integrated with strategy and innovation.;

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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

planning that is closely integrated with strategy and innovation.;

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New Venture Strategy

If an opportunity exists, is it best to ensure that your product is first to the market or is performance enhanced through waiting and;

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New Venture Strategy

If an opportunity exists, is it best to ensure that your product is first to the market or is performance enhanced through waiting and;

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Strategic Human Resource Management

This key textbook will become core reading for students studying a module on Human Resource Strategy at upper level Uundergraduate, MBA and;

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The Business Plan Workbook

competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and;

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Exit Strategy Planning

how to choose the optimum exit route. Exit Strategy Planning is a book that will do more than save you time and money now and in the future;

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Exit Strategy Planning

how to choose the optimum exit route. Exit Strategy Planning is a book that will do more than save you time and money now and in the future;

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Export planning, met MyLab NL toegangscode

construction of an international marketing plan. Export Planning will enable readers to: * systematically select and plan entries into new;

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Strategic Planning Kit For Dummies 2nd E

practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all;

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Fashion Marketing

prediction, market testing, e-commerce, and strategy.;

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Strategic Market Management Global Persp

mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives;

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Strategy in a Nutshell

In the fast-paced globalized markets of today's business world, Levin's witty guide will teach you what strategy is, how it works;

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