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What Is a Brand?

A brand suffers as soon as it is trapped in a methodology. Tell a brand what to do and it disappoints you. If you see a brand coming down;

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Brand Management

product, its look, price and packaging. The intangible elements are the relationship of the consumers with the brand and their experience with it;

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Brand Management

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority;

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Essential Brand Book

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Creating Brand Meaning

. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes;

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Brand Meaning

products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are;

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Strategic Brand Management

. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies;

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Semantic Analysis of Thai Product Brand Names

products and 1,623 brand names of export products. Both product names and trade names are focused in the analysis. It is expected that this;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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Strategic Brand Management

management. It studies, analyzes and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest;

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Brand Aid

continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it;

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BRAND EQUITY

The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;

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I Am My Brand

building your brand, knowing your worth, and being unapologetic about it. I Am My Brand is a toolkit for personal brand success. Featuring dynamic;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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Global Brand Strategy

diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across;

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Competitive Success

and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical;

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Living the Brand

, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Strategic Brand Management

decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;

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Brand Stretch

successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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Brand Authenticity

have come from a self-defined branding approach. It is much more about a brand being perceived as authentic, credible and real. Even if the;

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