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Brand-Driven City Building and the Virtualizing of Space

to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of global mass;

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Building the Brand-Driven Business

reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;

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Building Brand Experiences

retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive;

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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THE INDUSTRIAL REVOLUTION

the lives of everyone, rich and poor, city-dwellers and farmers alike. Elements of history, biography, civics, science, and technology combine;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Building Modern Houston

oil, fueling the city's explosive growth in the following decades. Houston grabbed the reins and saw a building boom in commercial;

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Integral City

Exploring the contexts of a city's geography, ecology, and lifecycles, Integral City guides the reader on an integrated journey through the;

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Patches of Padang

, namely space used for permanent building; temporary use of public space; and the symbolic use of space. The author discusses a number of modern;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Brand Driven

Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at;

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Building the Urban Environment

Building the Urban Environment is a comparative study of the contestation among planners, policymakers, and the grassroots over the;

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Virtualizing Microsoft Business Critical Applications On Vmw

Best practices, guidance, and tips for virtualizing Microsoft (R) business critical applications on the VMware vSphere (R) platform;

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The Brand-Driven CEO

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations;

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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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Virtualizing Oracle Databases On vSphere

The start-to-finish guide to virtualizing business-critical Oracle Software and Databases on VMware vSphere Virtualizing large;

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Purpose Power

and action. Whether you're itching to start a movement, in the midst of building a mission-driven brand, or rebranding an organization;

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Big Data, Code and the Discrete City

Big Data, Code and the Discrete City explores how digital technologies are gradually changing the way in which the public space is designed;

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Big Data, Code and the Discrete City

Big Data, Code and the Discrete City explores how digital technologies are gradually changing the way in which the public space is designed;

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How to Manage and Measure Employer Branding

driven to implement an employer brand in order to compete in the labor market. But why do organizations see building an employer brand as;

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Powerful B2B Content

about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even;

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Powerful B2B Content

about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even;

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Professional Domain Driven Design Patter

building applications for complex domains. A focus is placed on the principles and practices of decomposing a complex problem space as well as the;

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What a City Is For

. Displacement and dispossessions are convulsing cities across the globe, becoming the dominant urban narratives of our time. In What a City Is For, Matt;

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Kellogg on Branding in a Hyper-Connected World

guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace;

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The Purpose Advantage

standing for something more than just the bottomline is a powerful way to connect to modern consumers-building brand love and loyalty in the;

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