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Artist Management For The Music Business

Artist Management for the Music Business provides clear in depth information on what to do as an artist manager and how to do it. The book;

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Generation of Artist's Brand Image in Fine Art Licensing Business

same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the;

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Artist Brand Management

Die Arbeit befasst sich mit den Auswirkungen der Digitalisierung auf die Markenbildung von Ku nstler;...

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Artist Management For The Music Business

business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Vertical Brand Portfolio Management

management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;

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Handbook on Brand and Experience Management

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Brand Management consistent with Sustainability

Brand Management Consistent with Sustainability is een boek van Alexander Veliki;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Artist Management for the Music Business

strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager. Through;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Brand Management

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority;

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Employer Branding for Competitive Advantage

management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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