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An Investigation into the Effects of Enabling Marketing Communication

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Trust and Communication in a Digitized World

on an investigation of how the Internet is changing the relationship between trust and communication, and the impact this change has on trust;

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Integrated Communication

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series;

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Integrated Communication

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series;

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Celebrity and the American Political Process

Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to;

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Fundamentals of Organizational Communication

incorporating personal knowledge, interpersonal sensitivity and ethical values. This Eighth Edition provides an extensive introduction into the major;

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Fundamentals of Organizational Communication

incorporating personal knowledge, interpersonal sensitivity and ethical values. This Eighth Edition provides an extensive introduction into the major;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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The Bare Bones Introduction to Integrated Marketing Communication

Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief;

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The Bare Bones Introduction to Integrated Marketing Communication

Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief;

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Enabling Communication in Children with Autism

influences. As well as providing an overview of the theoretical issues involved, Enabling Communication in Children with Autism provides detailed;

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Granny moves into a community flat

What is the contribution of PR in the overall integrated communication strategy outcome? Is the Model of Integrated Communication a useful;

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The Role of Ethics in Advertising and the Effects of Social Media

communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry;

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Changing Trends in Marketing Communications

of attention, the very well known saying "Money makes the world go round" can now be modified into "Attention makes the world go round." Such concepts;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Winning Elections with Political Marketing

the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies;

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Winning Elections with Political Marketing

the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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The Wine Value Chain in China

investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other;

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Visible Light Communication

Visible light communication (VLC) is an evolving communication technology for short-range applications. Exploiting recent advances in the;

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Personality and the Frontal Lobes: An Investigation of the Psychological Effects of Different Types

investigation of the psychological effects of different types of leucotomy.;

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Interactive Marketing

all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly;

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Interactive Marketing

all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Services Marketing Interactive Approach

of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The;

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Services Marketing, International Edition

theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and;

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