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Advertising That Pays

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Comparative Advertising

indirectly to the other guys. Yet business decision-makers and advertising creative professionals have long believed that creating successful;

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Comparative Advertising

indirectly to the other guys. Yet business decision-makers and advertising creative professionals have long believed that creating successful;

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Cambridge Studies in Romanticism

seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising;

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Cambridge Studies in Romanticism

seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising;

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Authenticity in Advertising

authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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Advertising, Society and Consumer Culture

perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover;

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Advertising, Society, and Consumer Culture

perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover;

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The Blessings of Paid Advertising

DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time and money saving techniques that will;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales;

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Advertising Myths

Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges;

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Advertising Myths

Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges;

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Feminists, Feminisms, and Advertising

movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into;

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Planning for Power Advertising

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire;

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Concise Encyclopedia of Advertising

major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines;

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