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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Personalized Digital Advertising

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;

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Advertising Next

This book has a simple objective: to explore, illustrate and define a new set of rules for brand beh;...

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Communicating Sustainability for the Green Economy

promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;

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Communicating Sustainability for the Green Economy

promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;

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Femmenism and the Mexican Woman Intellectual from Sor Juana to Poniatowska

anti-feminine tendencies in femmenism and to imagine a femmenism that will appeal to the next generation of women.;

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Femmenism and the Mexican Woman Intellectual from Sor Juana to Poniatowska

anti-feminine tendencies in femmenism and to imagine a femmenism that will appeal to the next generation of women.;

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Key Enablers For User Centric Advertising Across Next Genera

we consider that it will become the business enabler for next generation services. Nevertheless, currently there is no cross-domain solution;

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Diversity in Advertising

discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed;

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Diversity in Advertising

discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed;

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Advertising in a Digital Age

. Whether your customers are global or local, advertising online can take your business to the next level.;

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Killer Facebook Ads

to generate Likes, promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on;

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Interactive TV in the UK

spendings for advertising on iTV are supposed to be tremendous within the next couple of years. The results of the interviews carried out with iTV;

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Black Ops Advertising

content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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